1bayesm covers many important models used in marketing and micro-econometrics 2applications. The package includes: Bayes Regression (univariate or 3multivariate dep var), Bayes Seemingly Unrelated Regression (SUR), Binary and 4Ordinal Probit, Multinomial Logit (MNL) and Multinomial Probit (MNP), 5Multivariate Probit, Negative Binomial (Poisson) Regression, Multivariate 6Mixtures of Normals (including clustering), Dirichlet Process Prior Density 7Estimation with normal base, Hierarchical Linear Models with normal prior and 8covariates, Hierarchical Linear Models with a mixture of normals prior and 9covariates, Hierarchical Multinomial Logits with a mixture of normals prior 10and covariates, Hierarchical Multinomial Logits with a Dirichlet Process 11prior and covariates, Hierarchical Negative Binomial Regression Models, 12Bayesian analysis of choice-based conjoint data, Bayesian treatment of linear 13instrumental variables models, and Analysis of Multivariate Ordinal survey 14data with scale usage heterogeneity (as in Rossi et al, JASA (01)). 15